During the past week we spent part of one day at Book Expo America. We didn’t go to the conference (it’s expensive and we doubted our small press would benefit enough) but we did visit the exhibit area where hundreds of exhibitors had set up booths.
I thought I would share some of my thoughts here. First, I really don’t know who is the target audience for this annual event. Barbra Streisand was the keynote speaker (she has written a book which will be out in the fall). Throughout the hall various celebrities were autographing their latest books. (I never did find out if you had to own the book and bring it with you or if they were available for sale on the floor.) The large publishers and various large distributors had large booths. Along the periphery were smaller/mid-size publishers, basically sitting alone.
To be allowed into the exhibition hall, you just had to fill out a simple form and pay a fee. Never having been before, we felt it was time we checked it out. What did we learn? Basically, it was a chance for us to talk one on one with various companies that provided services pertaining to e-books (that’s really why we went — this is a topic we know is changing all the time).
My thoughts — Barnes & Noble wants to have as big a presence online with e-books as they do with regular books. They are encouraging small presses such as ours to sign up and be able to upload content on your own. That’s what we did with the Kindle and it seems to be working out quite well. B&N’s system will be up and running by the end of the summer and I’m sure we’ll have a presence there. Apple, for their iPad, and Sony for their e-reader seem less interested in dealing with small presses. It isn’t that you can’t get your content in their stores, it’s just that they make it a bit harder (using a middleman to get your content online, etc.).
Another thought I had as we wandered the aisles and look around is that the hardware is far more advanced than what anyone right now is capable of really making use of. When the suppliers of content catch up, it will be a whole new world again. I can hardly wait to see what the next few years have in store — how different will ‘reading’ be and will we take advantage of all the powerful technology that’s just on the horizon.
Posted by nyte small press